Claude AI for Marketing
This training introduces students to the latest version of the Anthropic Claude AI suite of tools and how they can be used by a Marketing team to become more efficient and productive with AI.
Description
Designed for Marketeers, this course is a great course point to enhance your AI journey.
Our courses and training environments allow students to realize the value of AI without taking any unnecessary risks regarding security and data.
This course includes preloaded, preconfigured hands-on labs with guided exercises. The safest and easiest way for you to 'dip your toes in' and try out Claude in a real world sandbox environment.
What are Hands-on labs?
Hands-on Labs are a preconfigured, self-contained sandbox environments that can be used safely to practice on and make mistakes whilst at the same time understand the value Claude will bring to your work, life or business.
Not only that, they come with a selection of step-thru exercises that you can perform on the actual technology without the headache of setting up Claude or risking exposing your own data or systems.
Our preconfigured hands-on labs can be provisioned in seconds and then destroyed as soon as your done.
No risks.
A chance to try out Claude and start your AI journey.
Target Audience
Beginners, Business Owners and Founders curious about AI agents – no coding required and no risks taken.
We'll assume basic computer skills.
Course Outline
Module 1 Getting started with Claude
Objectives:
- Create and verify a Claude account from scratch
- Navigate all major interface areas confidently
- Configure User Preferences and Memory for work
- Send professional prompts and use the follow-up technique
- Use Web Search to retrieve live premium trend data
Duration: 30 minutes.
Hands-On Lab: "Setting up Claude"
Module 2 Claude for Marketing Work
Objectives:
- Set up Profile Preferences with persistent company and audience context
- Create two custom Styles (Brand Voice and LinkedIn Professional)
- Test that both apply automatically without repeating yourself
Duration: 40 minutes.
Hands-On Lab: "Setting up your project for Marketing"
Module 3 Developing Your Brand Voice
Objectives:
- Brief Claude on the brand and answer its clarifying questions
- Generate a complete brand voice guide (personality, tone, vocabulary, examples)
- Save the guide as a file and test it by uploading it back to Claude
Duration: 40 minutes.
Hands-On Lab: "Developing a Brand with Claude"
Module 4 Campaign Ideation and Brainstorming
Objectives:
- Set the campaign brief and use web search to research the market
- Generate 8 campaign concepts and score them on originality, relevance, and simplicity
- Develop the winning concept into a full campaign structure and content calendar
- Pressure-test with devil's advocate and audience research prompts
Duration: 40 minutes.
Hands-On Lab: "Using Claude to Brainstorm a Campaign "
Module 5 Writing Marketing Content at Scale
Objectives:
- Create the master campaign content brief
- Write assets for every channel: email, LinkedIn, Google Ads, SMS, direct mail
- Repurpose the email into a video script, FAQs, and presentation outline
- Rewrite the same content for two specific audience segments (hospitality and trades
Duration: 40 minutes.
Hands-On Lab: "Using Claude to plan your Marketing Campaign"
Module 6 SEO and Performance Copywriting
Objectives:
- Research keywords with search intent using Claude's web search
- Write a full SEO landing page with natural keyword integration
- Generate all meta tags, alt text, URL slug, and internal linking suggestions
- Create hypothesis-driven A/B test pairs for headlines and email subject lines
- Analyse fictional campaign results and produce a board-ready performance report
Duration: 40 minutes.
Hands-On Lab: "Using Claude to execute a campaign"
Module 7 Building a Marketing Project in Claude
Objectives:
- Create the Q3 campaign Project in Claude
- Write and save Project Instructions scoped to the campaign
- Upload the brand voice guide and campaign brief to the knowledge base
- Test automatic context application without repeating any setup
- Demonstrate cross-conversation memory within the same Project
Duration: 40 minutes.
Hands-On Lab: "Using Claude to build a Campaign "
Module 8 Creating a Marketing Skill
Objectives:
- Understand what a Skill does vs a Project (compare with/without)
- Design the skill structure with Claude's help
- Generate the complete SKILL.md file with scoring rubric and brand violations
- Build the skill folder with SKILL.md and brand voice guide reference file
- Upload and activate the skill in Claude settings
- Test the skill on a bad and a good piece of content
Duration: 40 minutes.
Hands-On Lab: "Create Skills for your Marketing Campaign"
About our AI training courses...
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All of our courses can be attended as online live instructor-led classes, on-demand self-paced or organized as private training for you and your team.
All of our courses include:
✅ Expert instructors with subject matter expertise. All of our instructors have 'real world' knowledge in the subject they are teaching you in. We will know the answers to your questions.
✅ All of our courses come with hands-on labs self-contained environments. These allow you to 'get your hands dirty'.
✅ Our courses are designed with with real world scenarios, examples and exercises. You will learn best practice and expert tricks and tips to get ahead and become self-suffcient.
✅ So you can listen to the instructor and then try out what you've learnt ('learn by doing') with our hands-on labs!
✅ Because our training is inside our self-contained hands-on lab training environments, everything you do is safe and secure. You will not be using any of your own data and accounts (we use trial accounts and test accounts)
✅ You will have access to your expert trainer and our support helpdesk afterwards for any questions of issues.
✅ You will have access to your hands-on lab environment after the course have been completed so that you can finish off anything that your didn't finish in class.
✅ Over the last 20 years, our courses and training have been attended by 1000's of students from all over over the world. We create courses for Microsoft, Skillsoft and other learning partners worldwide.
Need more than just training?
There are significant risks if AI is not implemented properly in your business.
These risks can be significantly mitigated by attending one of our courses, raising awareness and making the right decisions from the beginning.
If you need further help consider our private 'one-on-one' engagements where we help you discover, setup and train your team.
The risks:
✅ Uncontrolled AI agents and automation leading to errors or unintended outcomes
✅ Security vulnerabilities from improper tool permissions or data access
✅ Lack of governance resulting in inconsistent or non-compliant behaviour
✅ Poor adoption due to inadequate training and change management
✅ Integration failures or scope creep without a clear strategy
✅ Improper AI tech solution selection from lack of awareness in the due-diligence phase
How we can help:
✅ Comprehensive discovery and strategic roadmap to align AI with your business goals
✅ Robust security framework with strict tool permissions, data controls, and audit logging
✅ Enterprise-grade governance and guard rails to ensure safe, reliable agent behaviour
✅ Tailored training and adoption programs so your team confidently uses and manages agents
✅ Ongoing support and monitoring to maintain performance, compliance, and value realisation
Contact us for more options and to book in for a free one-on-one consultation.