Design and Deliver Powerful Customer Experiences with Customer Insights (MB-280T03)

In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys.

Description

 

In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

 

Students will learn to,

  • Work with real-time features in Dynamics 365 Customer Insights – Journeys
  • Unlock customer intent with Dynamics 365 Customer Insights – Data

Course Outline

 

Work with real-time features in Dynamics 365 Customer Insights - Journeys

 

  • Create emails in Dynamics 365 Customer Insights - Journeys
  • Create text messages and push notifications in Dynamics 365 Customer Insights - Journeys
  • Create forms in Dynamics 365 Customer Insights - Journeys
  • Manage consent in Dynamics 365 Customer Insights - Journeys
  • Build journeys with Dynamics 365 Customer Insights - Journeys
  • Manage leads and scoring in Customer Insights - Journeys
  • Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys

 

Unlock customer intent with Dynamics 365 Customer Insights - Data

 

  • Get started with Dynamics 365 Customer Insights - Data
  • Ingest data into Customer Insights - Data
  • Create a unified customer profile in Dynamics 365 Customer Insights - Data
  • Work with Dynamics 365 Customer Insights - Data
  • Enrich data and predictions with Customer Insights - Data
  • Manage external connections with Customer Insights - Data
  • Configure and administer Customer Insights - Data

 

 

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