Design and Deliver Powerful Customer Experiences with Customer Insights (MB-280T03)
In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys.
Description
In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.
Students will learn to,
- Work with real-time features in Dynamics 365 Customer Insights – Journeys
- Unlock customer intent with Dynamics 365 Customer Insights – Data
Course Outline
Work with real-time features in Dynamics 365 Customer Insights - Journeys
- Create emails in Dynamics 365 Customer Insights - Journeys
- Create text messages and push notifications in Dynamics 365 Customer Insights - Journeys
- Create forms in Dynamics 365 Customer Insights - Journeys
- Manage consent in Dynamics 365 Customer Insights - Journeys
- Build journeys with Dynamics 365 Customer Insights - Journeys
- Manage leads and scoring in Customer Insights - Journeys
- Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
Unlock customer intent with Dynamics 365 Customer Insights - Data
- Get started with Dynamics 365 Customer Insights - Data
- Ingest data into Customer Insights - Data
- Create a unified customer profile in Dynamics 365 Customer Insights - Data
- Work with Dynamics 365 Customer Insights - Data
- Enrich data and predictions with Customer Insights - Data
- Manage external connections with Customer Insights - Data
- Configure and administer Customer Insights - Data